FACE FOUNDRIÉ Rises as Top Emerging Franchise

Multi-Unit Owners and Stellar Support Drive Facial Brand’s Nationwide Franchise Growth

Franchising only since 2021, FACE FOUNDRIÉ has expanded impressively and judiciously. Named to Entrepreneur magazine’s list of top emerging franchises in 2025, the facial bar brand has awarded 173 units, with 63 stores open and two more launching by year’s end. By the end of 2026, FACE FOUNDRIÉ executives expect at least 100 units will be open, says Hannah Wolf, franchise sales manager.

The facial bar’s leaders add franchisees with great care. “Fast franchise growth always requires disciplined guardrails,” Wolf says. “To support scale, we’ve continued to refine systems, training, tech stack and marketing automation. We’ve also been intentional about simultaneously growing our corporate support team, where we award territories, the pace of onboarding, and which candidates we approve to ensure that brand standards and service experience remain high.”

‘Affordable, Results-Driven Skin Care’

That formula has worked with clients as well as franchisees, contributing to the brand’s growth as a top emerging franchise, Wolf says. “Consumers want approachable, affordable, results-driven skin care that fits into their lifestyle. Our efficient and effective facial bar model delivers exactly that.”

Heidi Jacquin, (left, with daughter Hayley) a Northern California multi-unit owner, resoundingly agrees. “FACE FOUNDRIÉ changed what it means to get a facial. Before FACE FOUNDRIÉ, getting a facial meant seeking out a hotel spa or a solo practitioner, blocking an hour and a half of your day, changing into a robe and paying over $250 for the service. “FACE FOUNDRIÉ revolutionized facials with efficiency and accessibility,” she says.

“Clients stay clothed while being serviced in an open concept, and because the facial bars don’t need rooms, it reduces the build-out cost and allows the brand to charge customers under $99 for a service. There’s a wide menu, and clients can customize their services by adding whatever enhancements they want. FACE FOUNDRIÉ estheticians work as a team on each client’s skin care goals and concerns. These radical changes create incredible value and efficiency for consumers,” says Jacquin, a serial entrepreneur with prior experience in franchise ownership. “FACE FOUNDRIÉ stands apart from its competition by providing the most luxurious, highest-quality and best-value focused facials in the business.”

Experienced Leadership

Founder and CEO Michele Henry’s (below) idea for the business model resulted from her own frustration in accessing treatment for skin breakouts following the birth of her third child. “I wanted to take the aspects I loved about getting a facial and make it more approachable,” she says.

Even though FACE FOUNDRIÉ is a young franchise, Wolf says its leaders are seasoned pros who support owners from the get-go. “We’ve built a robust onboarding and support infrastructure, providing real estate selection support, streamlined build-out processes, marketing playbooks, training programs and hands-on operational coaching that accelerates ramp-up. Our leadership team has decades of experience with other franchise concepts, so we’ve been able to adopt and implement some of their best practices.

“Franchisees see the repeat-revenue potential for the brand’s facials, brow and lash care; its proven operational playbook; and how it resonates with today’s consumer. Plus, our leadership team is hands-on, responsive and transparent. Franchisees know they’re buying into a partnership that values their input. Our franchise advisory council, store visits and communication channels are active feedback loops. Many menu optimizations, retail ideas and marketing adjustments have directly come from franchisee insights.” 

Wolf says it’s perfectly logical that FACE FOUNDRIÉ owners help drive franchise growth and enhancements. “Our franchisees have experience in operations, marketing, team-building and/or are existing franchisees with other concepts. They like the scalability of the facial bar model, our potential unit economics and the meaningful impact they have on the communities they’re servicing. They’re typically purchasing multiple units to build out an entire market.”

Looking Ahead

So what’s next for FACE FOUNDRIÉ and its franchisees? Wolf outlines ambitious plans for the top emerging franchise, among them increasing its marketing investment while expanding in high-value markets, something noted in a September 2025 Forbes article. “We focus on markets where we know the demographic and co-tenant mix suggests strong performance,” she says. FACE FOUNDRIÉ will open units in Washington state and Maryland for the first time next year, she says, and its footprint will increase in Arizona, California, Colorado, Florida, Illinois, Kansas, Minnesota, Michigan, New Jersey, Tennessee, Texas and Wisconsin.

FACE FOUNDRIÉ is positioned within a vibrant market. Facials are a beneficial self-care practice that enjoys steadily growing demand, according to The New York Times and Grand View Research.

In a June 2025 Times article, dermatologists confirmed the benefits of facials. “A good skin care routine can address this buildup [of dead skin cells], but getting facials regularly – every four to eight weeks, for instance – can continuously support healthy skin cell turnover, which may enhance collagen production, leading to more firmness and elasticity in the long-term,” one skin specialist told The Times.

Grand View Research set the value of the global facial market at $95.5 billion in 2023 and projected that it would reach $142.1 billion by 2030. The research firm, which does market analysis and forecasts across various industries, also reports that North America dominated the global facial skin care market, accounting for 35.8% of the total market share in 2022.As a top emerging franchise, FACE FOUNDRIÉ is on its way to carving out a big piece of that pie.

For more information about franchise opportunities, which are available throughout the United States, visit the FACE FOUNDRIÉ website.