Franchise experts to discuss why a sense of purpose is so important to franchise seekers

These days, franchise seekers are searching for more than just the bottom line—they want to make a difference. At the IFPG virtual retreat next week, a panel of franchisors and franchise professionals will discuss the importance of aligning with mission-driven brands. Among the franchisors represented are College Hunks Hauling Junk, Teriyaki Madness and Office Pride. All three brands have clear missions and a dedication to the greater good.

Commercial cleaning franchisor, Office Pride, is known for its faith-based values. The values are clearly spelled out on the company’s website and those values are often what attracts franchise candidates to the company. Just recently, Office Pride CEO Todd Hopkins announced a 25 percent discount off the commercial cleaning brand’s franchise fee to former airline workers who lost jobs due to COVID. “It has been the airlines who enabled us to serve our franchisees and this is our way to show our gratitude,” Hopkins says. And that’s just one example of how franchisors are giving back.

Junk removal franchisor, College Hunks encourages all franchisees to give back. Their name is an acronym for Honest. Uniformed. Nice. Knowledgeable. Service. Throughout the pandemic, the company made a difference in local communities by offering no-cost moves to victims of domestic violence and also by donating masks to first responders. “With service as one of our core values, we have a culture of giving,” says Nick Friedman, the company’s co-founder.

Fast casual franchisor, Teriyaki Madness is constantly creating programs to help franchisees give back. Throughout the heat of the pandemic, the company  ran a “pay it forward” program where they matched contributions from customers and provided meals to first responders.

IFPG founder and CEO, Don Daszkowski, felt this panel discussion was especially important right now. “In this time of uncertainty, people are looking for more meaning from their work. Making a difference is often at the top of our candidate’s wish lists. It’s great that they can find it thorough franchising,” Daszkowski  says.

The three-day virtual conference is set to kick off on Monday, October 5th. An in-person event will follow in January.

—Jill Abrahamsen