Franchisors are making it easy to find purpose through work

These days, people are looking for more than just the bottom line from their work. They want what they do to have meaning, too. Many are finding it through franchising. With so many brands on a mission towards the greater good, franchisors have rallied their franchisees to do well by doing good. In doing so, they are making a tremendous impact on communities. A perfect example is Express Employment Professionals. By its very nature, the staffing franchise is driven by purpose.

The company’s passionate CEO, Bill Stoller, is proud of the service his company provides. “Ours is a purpose-driven business,” Stoller says. “We help people find work and we keep businesses running. In order to be really happy in life, you need to make a living. We enable people to do that.” He notes that the more than 800 Express Employment Professionals locations throughout the country have changed lives.

Although the last six months have been challenging, the pandemic proved to Stoller once again that the legacy brand is resilient and essential. “As a company, we are financially secure. We have no debt. So when it came time to support our franchisees, we were able to make big moves including  large investments in technology to increase communications.” Knowing that a shut down was coming, the company acquired hundreds of laptops so the corporate team could safely support franchisees remotely.

Most significantly, for the first time in the company’s history, franchisees received a break on royalties. “It was important to us that our franchisees could earn more during this challenging time,” says Stoller. “I’ve talked to CEOs of other franchises about what we were able to do, and they literally had their mouths wide open in awe.”

New demand

With unemployment at an all-time high, you might think that a staffing agency would suffer during this time, but there has been increased demand. “During COVID, and in any downturn, a need for temporary staffing always arises and keeps us busy,” says Stoller. Express Employment locations were called upon to fill thousands of temp jobs that were created because of the pandemic, including contact-tracer positions that help control the spread of COVID-19.

Looking Ahead

By implementing virtual training and discovery processes, franchise development stayed strong through the shutdown and continues to grow. In fact, the company has implemented many new and effective systems because of COVID. “We are a stronger and more efficient company because of the pandemic,” says Stoller.

Express Employment Professionals’ franchise owners have an opportunity to make a difference in their local communities. Janis Petrini (main photo, top), franchise owner in Grand Rapids, MI, recognized a need to support her associates and stepped up. She and her team (above) assembled care packages for 200 of their associates who were working at essential businesses. The care packages included:
  • Cloth masks
  • $10 grocery store gift cards
  • Express swag (cups, tissues, adhesive bandages, water, and other items)
  • A booklet of 31 motivational/inspirational quotes that the team created
  • Crayons and coloring sheets for associates’ children