While this is a chaotic and uncertain time, Hounds Town USA leadership has taken action to give their franchise owners extra suport through the COVID-19 crisis. The executive team of the doggie day care franchise has been busy visiting locations, putting together a special marketing plan complete with supporting materials, and simply being available to discuss, strategize, and assist owners.
PETCARE IS ESSENTIAL
The company’s COVID-specific marketing initiatives include a program for discounted daycare for healthcare workers in need of immediate pet care.
Because pet care is considered essential in most areas, many Hounds Town locations have remained open, and those that have been following the COVID-19, 45-day marketing plan are operating at 60-70 percent capacity and even gaining new customers.
PAYING IT FORWARD
Because so many other businesses have had to close their doors due to social distancing, Hounds Town has created initiatives to provide support. The company rolled out two programs in aid of restaurants that have been affected. Hounds Town customers are purchasing gift cards to local spots knowing that the company will match the value up to $50 in Hounds Town Bucks. Franchisees are also ordering lunch for staff from local restaurants.
Fortunately, the pet care industry has proven time and time again to be recession-resilient. Hounds Town has navigated through 9/11, the stock market crash, the swine flu, numerous natural disasters, and the 2017-2018 flu season. The company’s business model was formulated to operate with limited overhead costs to survive unexpected pitfalls in the economy.
CORONAVIRUS AND DOGS
Here’s something PAWS-itive to note: COVID-19 does not affect dogs, so there is no worry about spreading the virus through our furry friends. And of course, everyone needs a few extra doggie kisses in times like these!
Charlotte Wagner is a Brand Manager at Raintree, a franchise Sales organization (FSO). For more information, contact her at firstname.lastname@example.org